FILA
DELHI ︎ MAY 2025 ︎APPAREL
I worked on FILA's autumn
collection, illustratin graphics for their T-shirts.
Working as a freelancer with their
team, l illustrated a set of around 15
illustrations for them. They liked it so
much, they commissioned me
to do their collection for Spring
2026 as well.
This project included whimsy typography for social media assets as well as vector typography for multi-use
This project included whimsy typography for social media assets as well as vector typography for multi-use
The intent of this capsule
collection was to inspire a
sense of fun in their overall
2025/2026 release. Named
"Graphic Gospel", the team
at FILA commissioned me to
create a mascot (the banana
octopus in this case), and
curate a storyline around it,
with fun additional concepts
like the "Shoe-shi", to
promote their new Asher
sneaker model.
